Návrh marketingové komunikace sportovního klubu

Abstract

The topic of this bachelor thesis is marketing communication design of the sports club. It suggests a proposal for developments in their communication strategies. That includes descriptions of theoretical outcomes of its marketing communication. Primarily focus is on a table tennis sports club. Using experimental strategies resulted in valuable data for analysis of current marketing communication. The results of said experiments provided a base for future approaches and recommendations for improvement of marketing communications for the sports club.