Analýza chování seniorů na trhu cestovního ruchu

Abstract

This thesis analyzes the behaviour of seniors in the tourism market. The objective is to identify how they behave in this market and which key factors influence their behaviour. As part of this thesis qualitative and quantitative research was undertaken among respondents in the age group of 50-80 years. This was followed by an analysis of the research results. At the end there are recommendations formulated in particular for travel agencies targeting seniors.