Organizování velké sportovní akce

Abstract

The aim of this diploma thesis is the finding of all appropriateness and issues connected with organisation of the great sporting event Golden Spike Ostrava and ascertaining of all possibilities leading to potential improvement of organisers’ work of this spectacular athletic competition.

The diploma thesis consists of three main parts. In theoretical part I determined basic terms concerning management, marketing, both in general and in the direction of organising of great sporting events. In this thesis I used interview technique, questionnaire technique and method of marketing research- SWOT analysis.

In practical part I analysed various aspects of organisation and I dealt with course of the competition Golden Spike Ostrava. Primarily through empirical examination I acquired knowledge about both strengths and weaknesses of the athletic competition Golden Spike Ostrava and about opportunities and dangers which can further influence organisation of the athletic competition.

The last chapter proposes the basis of my own analyses, interviews and questionnaire inquiry I elaborated some remarks and proposals of modifications which could help to make organisers’ work easier in the next year.