Analýza cestovního ruchu v Hostýnských vrších

Abstract

The bachelor thesis deals with the analysis of tourism in the Hostýnské vrchy Mountains. The practical part is dedicated to approach the topic of tourism and marketing research in the Hostýnské vrchy Mountains. The following chapter deals with the description and analysis of tourism in the Hostýnské vrchy Mountains. I localise the respective area, describe the place of pilgrimage Svatý Hostýn and introduce the attractions which tourists can visit. In the practical part, incentives from on-site research performed using questionnaire research played a decisive role. Based on research, I suggested recommendations which should lead to increased numbers of visitors in the Hostýnské vrchy Mountains.