Marketingový výzkum pro vybranou společnost

Abstract

The submitted Bachelor thesis consists of a marketing research for PROFIBABY. The company produces and imports toys intended for infants and toddlers. The target of the marketing research is to discover how the brand is known among end customers. The survey was executed by way of questionnaire surveys. The thesis is composed of six chapters and is divided into two parts – theoretical (the first three chapters include an introduction, a brief description of the company and a theoretical specification of the research) and practical (the last three chapters are comprised of a practical part of the thesis).