Uplatnenie Fashion Marketingu v praxi

Abstract

The aim of diploma thesis is the analysis of the level of Fashion Marketing in the territory of the Czech and Slovak Republic. The thesis is divided into a theoretical and practical part. The theoretical part explains the basis, the meaning of Fashion Marketing and the distinction between Marketing and Fashion Marketing. The practical part analyzes the Czech and Slovak fashion industry, the history as well as the current state. Within the research were processed personal interviews and questionnaires, and on the basis of results were elaborated the proposals and recommendations .