Monitoring médií jako zdroj informací pro průmyslové podniky
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Mitrenga, Roman
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
A subject of the bachelor thesis ´Media monitoring as an information source for industrial enterprises´ is to define reasons for implementation media monitoring by industrial bussinesses, to describe ways and circumstances of monitoring processes and overall importance (necessity) of relevant department in a company within the current market system and finally an impact of media monitoring on business competitive intelligence.
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Import 04/07/2011
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media monitoring, competitive intelligence, benchmarking