Zhodnocení výsledků marketingu florbalového klubu
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Authors
Suchánek, Pavel
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the evaluation of marketing of the floorball club 1. SC Bohumín'98. The first part describes the formation of floorball in the world and in the Czech Republic. The second part introduces the 1.SC Bohumín’98 club and examines - based on the SWOT analysis - the strengths and weaknesses, threats and opportunities of the club. The last part sums up the results of the findings and provides some recommendations.
Description
Import 22/07/2015
Subject(s)
anagement, marketing, sports marketing, floorball, 1.SC Bohumín´98, SWOT analysis