Analýza marketingového mixu fitness centra

Abstract

The topic of my bachelor thesis is a Marketing Mix Analysis of a Fitness center. The aim of the thesis is to identify current form of a marketing mix of fitness center B-Fit in Frýdek-Místek and to propose how to improve it‘s form in accordance with market research. The theoretical section explores the characteristics of the essentials of a marketing mix of service. The application section is about the marketing research and it’s application on the problems of my thesis. The final section analyses the questionnaire survey results. My conclusions and recommendations are based on the previously mentioned analysis, and should lead to an improvement of each part of marketing mix of this fitness center.