Hodnocení podnikatelského prostředí podniku

Abstract

Bachelor thesis evaluates the business environment of a particular company. The first part defines the basic concepts and methods related to the business environment. In other parts of the enterprise and are characterized by the applied methods. The work assesses the business environment to help medoty SWOT, pasportizace and Porterovy analysis of five competitive forces. In conclusion, the results are evaluated and recommendations are proposed.