Aplikace frameworku see-think-do-care pro franchisovou společnost

Abstract

The topic of the thesis was the Application of a Framework See-Think-Do-Care for a Franchise Company Vosime. The thesis’s goal was to operationalise and analyse the company’s various online communication activities through the lens of a See-Think-Do-Care framework in order to optimise their communication strategies. Firstly, the theoretical outcomes concerning performance measure, the key framework See-Think-Do-Care through various phases, sources that lead users to the company’s website, analytical tools, metrics, and performance indicators were described. Then, the micro environment of the company Vosime was given a more thorough look. To identify the the circumstances, Porter’s Five Forces Analysis has been used. The key method of this thesis was a quantitative method of an electronic observation. The tools used for this measuring were Google Analytics, Google Ads, Sklik, Google Trends, and Business Manager. With the data provided from the company’s internal cashier system, a sales analysis has been undergone as well. Also, an analysis of various marketing channels that lead users to the website has been carried out. Based on the analysis’s result, several recommendation and improvement suggestions were given to the company Vosime.