Zefektivnění marketingové komunikace na trhu plastových výrobků
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Date issued
Authors
Halašta, Jan
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901925
Abstract
This diploma work occupies by a marketing communication of H-TIPOL Halašta company which acts on the plastic products market, specially on the polystyrene products market.
The main goal of this diploma work is to design a plan of the marketing communication for this company which will be appear from its current level and its possibilities, and which will be profitable for the company in competitors fight on the polystyrene products market.
Description
Import 31/08/2009
Subject(s)
marketing, marketing communication, plan of marketing communication, situation analysis, communication targets, target groups, communication budget, communication mix tools