Analýza spotřebitelského chování na trhu sportovního oblečení

Abstract

This bachelor thesis deals with the analysis of consumer behavior on market, particularly in terms of buying fitness clothes. The main aim was the identification of the major factor influencing the consumer. The resource materials were acquired with a help of the so-called questionnaire survey and subsequently were processed via the MS Excel where last but not least graphs and charts based on the survey were made. The survey showed which factors exert an influence over a customer. The last part of the thesis are suggestions for sellers.