Analýza cestovního ruchu ve vybraných regionech

Abstract

This thesis deals with the analysis of tourism in tourist regions Central Moravia and Jeseníky. The main objective is to compare the tourist regions Central Moravia and Jeseníky and analyze their tourist potential. Partial objectives are to determine the current state of tourism in these areas and define recommendations for improving the level of tourism. In the theoretical part of this thesis are defined the basic terminology of tourism as a tourism destination or services. The following sections of thesis deal with the Central Moravia region and Jeseníky region. First, these areas are briefly characterized; then, the work focuses on the natural potential, cultural and historical monuments, cultural and social events, spas and other attractions in the regions. There are also examined services and at the end of these chapters are SWOT analyses. In the next section of thesis is a comparison of these regions. This was based on a questionnaire survey. At this point we find also the recommendation, as the attend could increase in both regions.