Návrh na zvýšení návštěvnosti hotelu
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Authors
Tuhovčáková, Olga
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is to increase traffic Grůň Hotel, which is relatively low off-season period. A key part of this work was the marketing research that was conducted by written polling. Based on the results of the survey and analysis were formulated final recommendations. On the recommendation of the hotel, would have a record increase in attendance.
Description
Import 30/10/2012
Subject(s)
Features services
Characteristics of services
Service properties
Marketing mix of services
Hotel marketing