Návrh marketingové komunikace pro automatizaci na B2B trhu

Abstract

The aim of this work was to analyze the possibility of Stora Enso's expansion into the B2B market in order to gain new customers who are considering the possibility of this service. The theoretical part explains marketing communication and its goals, communication mix and trends in offline and online communication. In practice, an analysis was performed based on a questionnaire survey and subsequent interpretation. At the end of the thesis, there are suggestions and recommendations that can help the company Stora Enso with its beginning in the B2B market.