Analýza webu Československé filmové databáze

Abstract

The diploma thesis is dealing with the analysis of the Czechoslovak Film Database. At first there were described methods of web analyzing and a theoretical base of internet marketing. Then there was put in detail characteristics of the researched website. With that a primary marketing research was made by an electronic interviewing and a questionnaire. Based on research findings the proposals and recommendations which should lead to higher users´ satisfaction were set up.