Podnikatelský plán pro založení fotoateliéru s fotoslužbami

Abstract

The aim of the bachelor's thesis was to develop a business plan for the establishment of a photo studio with photo services and its subsequent evaluation, in order to find out if the business in this area would pay off or not. The introductory part of the bachelor thesis is focused on theory. There are defined basic terms - bussiness, entrepreneur, company, starting a business or choosing the legal form of business, The practical part is focused on the specific elaboration of a business plan. It contains the goals and visions of the company, its establishment, competition analysis, marketing communication and others. The most important chapter is the financial plan, which evaluates the future prosperity of the company.