Hodnotenie konkurencieschopnosti výrobného podniku
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Špilková, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis deals with the following issue: Competitiveness Evaluation of Manufacturing Company, which operates in the automobile industry. Theoretical-methodological part of the thesis is focused on the definition of basic terms, which are interrelated with the competitiveness. In the practical part, the selected company is described and the SWOT analysis is performed. EFQM model is applied to the evaluation of competitiveness, out of which the analysis of force field comes out. Braking and moving forces were ascertained by the force field analysis. The aim of the applied model was to establish the position of the company from the point of view of competitiveness. Recommendations were suggested according to the achieved results.
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Import 04/07/2011
Subject(s)
competition, competitiveness, competitive strategy, competitive advantage, model EFQM, model EFQM criteria, evaluation of criteria, SWOT analysis, analysis of the force field.