Městský marketing jako faktor regionálního rozvoje na příkladu vybraného města
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Majkusová, Daniela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is to describe marketing tools of the town Nový Jičín and assess their use in promoting the development of the town. The first part contains theoretical insight into the city marketing. Next part describes marketing environment of the town Nový Jičín. The final part, which is based on implemented research, describes the marketing tools of the town Nový Jičín and assesses their use in promoting the development of the town.
Description
Import 26/06/2013
Subject(s)
city marketing, marketing tools, marketing environment, town, regional development, European Union, project