Zhodnocenie postavenie vybratého podniku na trhu

Abstract

The aim of the thesis was to evaluate the role of the selected company to market to other firms in the market and assess the environment that affects the business. Were used to evaluate 4 of Method: PEST analysis, SWOT analysis, Porter analysis of five competitive forces and market research, the methodology has been described in the theoretical part of the work. The company describes the characteristics of past business with its long tradition, present the company and its current products and organizational structure of the company. In the practical part of the thesis assesses the environment that affects the company and the competition with its impact on the Company by means of methods and analyzes. At the end of the work are given suggestions that will help the company maintain its market position. Nowadays major competitive battles by the company should constantly evolve to succeed in the market and has been of interest to its customers and at the same time, to be a good competitor to other firms in the industry.