Analýza marketingového mixu prodejen masa a uzenin

Abstract

TAJZLEROVA, L. Marketing mix analysis of the meat products outlets. Ostrava, 2016. Bachelor thesis: Ostrava, VŠB – Technical University of Ostrava, Faculty of Economics, Department of marketing and business. The aim of the thesis is an analysis of the marketing mix of the company Váhala et al. The first part is devoted to theoretical definition of basic concepts. Following is a characteristic of the company and her marketing mix. Research methodology defines the preparation and realization of the analysis. Data were obtained by quantitative method through personal interviews of customers in two corporate stores. Based on the processed information was submitted recommendations to improve the instruments of the marketing mix.