Návrh marketingové strategie dané společnosti

Abstract

This master thesis deals with the marketing strategy for industrial company ROBE lighting s.r.o. The thesis is divided into two parts. The theoretical part, which is focused on basic terms related to marketing strategy and description of analyses which lead to the proper evaluation of the current company´s situation. These analyses can help us to propose the right strategy. The practical part includes the evaluation of ROBE´s lighting s.r.o. current situation, which leads to marketing strategy recommendations meant for management of the company.