Analýza konkurence na trhu jazykových škol

Abstract

The topic of this thesis is The Analysis of The Competiton on The Language Schools Market. The aim of the thesis is identifying and characterizing competitors and realizing analysis of competition based on fictional demands. The first part describes theoretical data of analysis of competition, and above all general characteristics of competition. The practical part of the thesis is focused on realisation of analysis of competition and evaluation of the results. The second part of the thesis is based on defining suggestions and recommendations flowing from the conclusions of analysis of competition for increase in competitive position of the company.