Implementace nových prvků marketingu pro udržitelný rozvoj kavárny
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Vysoká škola báňská – Technická univerzita Ostrava
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The thesis deals with the implementation of new marketing sustainable elements for Ušatá kavárna in Štramberk. The aim of the research was to map people's attitudes towards sustainable development and to find out the motivation for buying drinks "to go". The results of the survey points to the necessary education and systematic integration of partial ecological elements into the services of the café.
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sustainable development, cafe market, implementation of new marketing elements, green marketing