Analýza vstupu průmyslového podniku na zahraniční trhy

Abstract

The subject of this thesis "Analysis of Industrial Enterprise Entry into Foreign Markets" is to analyse the macroenvironment of Indian, US and German markets and to recommend appropriate strategy of entering the foreign market. The theoretical part provides basic knowledge concerning international trade and marketing and also define different forms how to enter into foreign market. In the practical part of the thesis are this knowledge applied to specific markets and in the final chapter there is recommendation for the appropriate strategy.