Postoje spotřebitelů k relokaci produkce do České republiky

Abstract

The master thesis focuses on the analysis of Czech consumers' attitudes towards the phenomenon of reshoring, specifically the relocation of production activities back to the Czech Republic. Following the analysis of quantitative research, the findings are compared with theoretical assumptions derived from professional literature, and the specificities of the Czech consumer market in the context of reshoring are defined.

The thesis consists of several parts, namely a theoretical part supplemented with relevant diagrams and charts, a practical research part, and additional appendices. The theoretical part is divided into three major chapters focusing on the definition and impacts of reshoring, the specificities of the Czech market and its consumers, and the data collection methodology. The practical part focuses on the research analysis, which was conducted through a questionnaire survey on a sample of 1,000 Czech respondents. The appendices include supplementary charts, tables and the questionnaire design.