Důvody zániku televize Z1 na českém mediálním trhu

Abstract

The theme of this work is Reasons for Termination of Television Z1 on Czech Medial’s market. The work is divided into three main sections. The first part deals with media, media market and the specifics of the media business. The first part is also still dealing with how did television Z1 came to Czech medial’s market. The second part is practical. There are the main reasons for television Z1 stopped broadcasting. I analyze, among other things, that advertisers was not interested the advertising time in the television Z1. Cause of it this media company had no chance to make a profit. In the third part the topic is treated in four journalistic genres.