Česko-polské obchodní vztahy perspektivou teorie semiglobalizace

Abstract

Research problem of this diploma thesis is to find the measure of influence of factors, which might affect consumers. The goal is to define dependence of consumers shopping behavior on the geographical and cultural distance for both consumers in Czech and Polish republic. The result are percentage dependence of each distances and it combinations. Defined goals were researched by questionnaire in both countries. After that the data has been coded and calculated into distances. Those distances and the shopping behavior has been analyzed by Spearman correlation coefficient and regression analysis. The benefit of this thesis is the defining of a consumers decision-making process in each country, it comparison and following impact on consumers, producers, exporters and a country itself.