Analýza nákupního prostředí obchodního řetězce

Loading...
Thumbnail Image

Downloads

1

Date issued

Journal Title

Journal ISSN

Volume Title

Publisher

Vysoká škola báňská - Technická univerzita Ostrava

Location

Signature

Abstract

This bachelor thesis deals with the comparison of Czech and Belgian branches of the Lidl retail chain. The aim was to evaluate the purchasing environment of this retail chain, to draw attention to the differences that occurred in selected branches and to suggest possible suggestions for improvement.

Description

Subject(s)

Lidl, chain store, shopping environment, retail

Citation