Analýza nákupního prostředí obchodního řetězce
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor thesis deals with the comparison of Czech and Belgian branches of the Lidl retail chain. The aim was to evaluate the purchasing environment of this retail chain, to draw attention to the differences that occurred in selected branches and to suggest possible suggestions for improvement.
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Lidl, chain store, shopping environment, retail