Analýza nákupního prostředí maloobchodních jednotek s elektronikou
Loading...
Downloads
10
Date issued
Authors
Palo, Petr
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The bachelor thesis is about analysis of shopping environment in selected retails with electronics. The content of this bachelor thesis is the characteristic of consumer electronics market, specification of theoretical basis the shopping environment and analysis of shopping environment which was analysed by research methods observation and mystery shopping. In conclusion of bachelor thesis there were suggested recommendations for individual retails which should contribute to improve shopping environment.
Description
Import 04/11/2015
Subject(s)
Shopping environment, Mystery Shopping, retail, consumer electronics, analysis, Datart, Electro World, Euronics, Okay