Podnikatelský plán v oblasti instalace fotovoltaických systémů

Abstract

The bachelor thesis focused on creating a business plan for a company specializing in the installation of solar systems. The work was divided into theoretical and practical parts. The theoretical part dealt with the creation of the business plan itself and its key elements. The general procedures for the construction of a business plan were presented and models for its creation and verification were described. The theoretical part of the bachelor thesis was devoted to the investigation of the process of generating ideas for business plans. It also deals with a description of the construction of a business plan, and a description of the Lean Canvas and Business Model Canvas models, which are important tools in the creation of a business strategy. Another important topic was the competitive factors of the business. This theoretical knowledge was then applied in the practical part of the thesis in the development of a specific business plan for a solar installation company. The practical part of the thesis deals with the concrete construction of a business plan for the first two years of operation (2024-2025), based on the theoretical part. The plan includes an introduction, a resume, the formulation of the business plan, the definition of the objectives of the company and the owners, the definition of the vision of the company, the analysis of the market and competitors, the formulation of the marketing mix, the implementation plan, the financial strategy where statements such as balance sheet, profit and loss statement and cash flow are described. Furthermore, the practical part describes the SWOT analysis, which identifies both positive and negative aspects of the business. In the next section, the Lean Canvas was described, which gives us an overview of how each area in the model works. Finally, a review was made using the Business Model Canvas to better understand their market. This process was full of detailed analysis and careful planning. The aim of the bachelor thesis was to prepare the company for a successful start in the solar energy industry.