Význam cestovního ruchu na Valašsku a jeho rozvojové možnosti

Abstract

My bachelor thesis deals with the development of tourism in the region Wallachia. The thesis is divided into two parts, the theoretical and the practical one. The theoretical part deals with explanation of the terms from the area of tourism, further with definition of the terms ´destination´, ´management´, ´marketing of destination´, ´SWOT analysis´ and ´region´. The practical part of the thesis deals with demarcation of region Wallachia, its attractiveness and evaluation of current state of infrastructure in the area of the region Wallachia. The last part of the thesis is dedicated to submitting appropriate proposals and recommendations for development of tourism in the region of Wallachia which could lead and help to develop its tourist potential and improve some areas of this region.