Zdroje konkurenčních výhod
Loading...
Downloads
4
Date issued
Authors
Červenková, Dana
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
Subject of the thesis is called "Sources of competitive advantage." The aim of this work is to determine company's competitive advantage. In the second, part of the thesis deals with the concepts of competition, competitive advantage and competitiveness. The third part focuses on the analysis of competitive advantage. In the last chapter are examples of sources of competitive advantage and evaluation of selected competitive advantage.
Description
Import 26/06/2013
Subject(s)
competition, competitive advantage, competitive enterprise, competitive strategy