Společenská odpovědnost vybrané firmy

Abstract

The topic of this thesis is Corporate Social Responsibility of the selected firm. The aim of this thesis is to analyze CSR activities of the selected organisation to assess if this firm could officially include CSR to its strategy and culture. This thesis is divided into two main parts, namely theoretical part and practical part. The first part contains theoretical base of the corporate social responsibility that is also the background for the next part of this thesis. The second, so called pratical, part of this thesis is dedicated to the characterisation of the chosen organisation and to the description of the corporate social responsibility of the selected firm. Analysis of the CSR activities was performed by means of the analysis of the internal documents and interview with a manager of the selected firm. Suggestions and recommendations that could lead to implementation of CSR in selected firm were submitted on the basis of the information gathered.