Návrh marketingové komunikace crossfitové tělocvičny

Abstract

The main goal of this thesis is to design the marketing communication for CzechBeast Gym Opava to gain new clients and to increase the awareness of a gym and this type of training in Opava district. The theoretical part of thesis is about theoretical base of marketing communication and also characteristics of CzechBeast Gym Opava. The most important part is the practical one, which contains of the fourth chapter to sixth chapter. In the fourth chapter are introduced methods of collecting the data. Marketing research is provided using qualitatove method called focus group and quantitative method, which works with online interviews. On the base of reseach is designed marketing communication CzechBeast Gym Opava in the sixth chapter. The results of this thesis are useful for owners of Czechbeast Gym Opava for using new and more efective tools of marketing communication, to attract new customers and to increase awareness not only of this gym but also of new method of training called CrossFit at the target group.