Interkulturní srovnání chování zákazníků na trhu vysokotlakých armatur

Abstract

This thesis is focused on intercultural comparison of customer behavior on the high-pressure valves market. This author aims to determine what needs and requirements customers have on both domestic and foreign high-pressure valves markets, what typical behavior they are characterized by and how satisfied they are with the company. The key is intercultural comparison of customer behavior and definition of identified intercultural differences. The first part of this thesis includes a detailed characteristic of the company, theoretical studies defining intercultural customer behavior and a methodology of quantitative research. Primary data are obtained by using the electronic questioning, which is aimed at the customers from seven countries - the Czech Republic, Slovakia, Poland, Sweden , Denmark, Finland and Russia. The second part includes an analysis of intercultural customer behavior, their needs, satisfaction and consequently their mutual comparison. Proposals and recommendations to management based on the results of any analyzes are written at the end.