Automatizované budování obchodních, prodejních a marketingových strategií

Abstract

The aim of this Bachelor thesis is the creation of a study and implementation of a web interface for filling and completion of business plans on internet. The work describes the problem of creating of both business and marketing and sales strategies, solves an analysis of available functionality and analyzes similar solutions available on the internet. The Bachelor thesis contains a description of the main concepts concerning business plans and describes the types the problems of their creation. The types of business plans are gradually described, points at issue of strategy creation in business, steps of creation a business plan and a comparison of selected tools. A separate chapter is a description of the analysis and implementation of a simple web tool for work facilitation in creating of business plans, a description of the technology and finally the description of the user manual for working with this tool.