Identifikace konkurenčního prostředí vybraného produktu

Abstract

This diploma thesis solves the analysis of the competitive environment of a selected product. The aim of this work is to evaluate what competitive environment affects a given product in a given market. The evaluation was based on strategic analyzes PESTLE analysis, competition analysis, Porter's analysis of the five forces, impact analysis, analysis of competitive factors, financial analysis, marketing mix, product life cycle, market measurement and marketing research. Based on all analyzes, a SWOT analysis is created, which identifies strengths and weaknesses, opportunities and threats. By analyzing the competitive environment and the goal is met. The goal is met by a thorough analysis of all factors, including competition.