Návrh marketingové komunikace penzionu
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Authors
Šálková, Miroslava
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
MARKETING COMMUNICATION DESIGN FOR THE PENSION
The diploma work has been written for the Pension Osada near by Orava dam.
The theme of the diploma work is to propose the marketing communication for this company.
The theoretical part is formed by component parts of communication mix and created by marketing communication step by step. In analytical part has been described analysis of macro environment, micro environment and component parts of marketing communication, which Pension Osada use. Analytical part has been extended with the results of primary research. The conclusion of diploma work contents the proposal of marketing communication for Pension Osada which is the intention of this diploma work.
Description
Import 29/09/2010
Subject(s)
Marketing communication, Pension, Accommodation, Answer sheet, Quantitative research, Marketing research