Analýza komunikace svatebního salonu

Abstract

The bachelor thesis deals with the marketing communications of wedding studio Svatebni agent. Firstly, the studio is described and in theoretical part there are some marketing communications terms listed. Following part is dedicated to the marketing research which is carried out using the questionnaire. One of the most important parts of the thesis is the evaluation of the research, where based on the result are the recommendations for improvement of the studio worked out. Finally, everything is summed up and the recommendations are assessed.