Let’s player jako nová forma marketingové komunikace

Abstract

Subject of this work is a let´s player. The main goal of this work is to introduce the let´s player as a new form of marketing communication and discover its marketing potential. I was trying to achieve this by using analysis of electronic survey and available secondary data. Thanks to this analysis i was able to come to conclusion that this form of communication could be used by some organizations. The next result of this work were suggestions for improving utilization of this form of communication.