Analýza image televizní stanice
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this thesis is an analysis of TV channel image. Research subject is the TV channel Prima COOL. The method used in this research is personal questioning, the tool of the research is a questionary. Data was processed by Microsoft Excel 2013 with the assistance of IBM SPSS Statistics 24. Based on the image analysis it has been found that people see the TV channel as modern, popular, entertaining, age targeted, humorous and rather genre circumscribed. No difference has been found between TV channel evaluation between men a women. There has been found that the higher an age of a person is, the less frequently people know a watch the TV channel.
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Import 02/11/2016
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image analysis, TV channel, personal questioning, brand