Strategická analýza vybraného podniku
Loading...
Downloads
5
Date issued
Authors
Zapletalová, Markéta
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The aim of this bachelor thesis is to elaborate a strategic analysis of the company Svatební studio L´amour. The thesis is divided into two parts, theoretical and practical.The theoretical section describes several tools and techniques during making the strategic analysis of the external and internal environment of the company.The practical part contains the application of strategic analysis methods and there are also designed appropriate strategic recommendations for increasing the company's market competitiveness.
Description
Import 26/06/2013
Subject(s)
Strategy, strategic analysis, analysis PEST, Porter's Five Forces analysis, SWOT analysis.