Analýza marketingové komunikace regionálního projektu

Abstract

The topic of this bachelor’s thesis is marketing communication analysis of a regional project (SteelOva). It focuses on investigating respondents attitudes towards guided tours and their methods of searching and also attitudes towards the project SteelOva and its marketing communication. The theoretical part introduces concepts from the field of marketing and marketing communication. The practical part describes the characteristic of the project Steelova and includes an analysis of questionnaire survey focused on attitudes towards guided tours and project SteelOva. From the results of the qustionnaire survey are made recommendations for improving the current state of marketing communication of the project SteelOva.