Návrh marketingové komunikace pro velkoobchod

Abstract

The Diploma thesis describes the design of marketing communications for wholesale. The theoretical part includes the background of marketing communication and its marketing communication tools, particularly the marketing mix. The company is in addition to the general characteristics analyzed using the PEST and SWOT analysis and Porter's five competitive forces. The primary used data are obtained by primary survey and secondary data from company management. Based on their analysis the suggestions and recommendations are made to improve marketing communications of the company, which will be served as a basis for its subsequent implementation.