Návrh marketingové komunikace sportovně rekreačního areálu
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Authors
Polách, Miroslav
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis deals with marketing communication of a recreational sports areal of Hlučín. The research was based on primary and secondary data with the goal to increase awareness of services which the areal provides. As a source of primary data the questionnaire was used and due to analysis of this research certain measures were suggested for an improvement of the situation there.
Description
Import 26/06/2013
Subject(s)
Hlučín, communication, recreation, areal, sport, marketing