Využitie projektového riadenia pri spracovaní a realizácie založenia fitness zariadení
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis deals with the processing and implementation of the fitness equipment. With the help of the project management, documents are created to support the implementation of the fitness center. These documents focus on project planning, processing of the necessary marketing analyzes, defining the marketing strategy and analyzing the risk in the project. The main goal of the bachelor thesis is to create documents that are useful and applicable in the implementation of the establishment of their own fitness equipment. The partial goal is to support the competitiveness of the project by using multi-criteria decision-making.
The main goal was realized by methods of the project management. All these methods are discussed in the theoretical and methodological part of the bachelor thesis. The results are documents that can be used in the implementation of the establishment of fitness equipment. These are documents such as a feasibility study, a business plan, a logical framework and issues related to them. The partial goal is realized by the multi-criteria decision-making methods. The output of this goal is an evaluated set of criteria of fitness equipment and an evaluated ranking of selected varieties of fitness equipment.
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Project management, project risks, project opportunities, managerial decision making, multicriteria decision making, PEST analysis, Porter analysis, SWOT analysis