Hodnocení komunikačního mixu v daném podniku
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Davidová, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is the evaluation of communication mix in the company Ovocentrum V+V, Ltd. The content is the evaluation of current marketing communication of the company, finding deficiencies in communication and creating of suggestions for improvement. In the theoretical part is described the theory of marketing communication a its instruments first of all. In the practical part is clarified the current communication of the company, its evaluation and suggestions for improvement.
Description
Import 26/06/2013
Subject(s)
Marketing Communication, Communication, Communication Mix, Promotion, Sales Promotion, Public Relations, Direct Marketing, Personál Selling