Analýza prodeje reklamy lokálního rádia

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Date issued

Authors

Ondrová, Lenka

Journal Title

Journal ISSN

Volume Title

Publisher

Vysoká škola báňská - Technická univerzita Ostrava

Location

ÚK/Sklad diplomových prací

Signature

200901794

Abstract

Bachelor work is focused on sale analysis of commercial of local radio. The aim is to show to the radio different forms of sale promotion, which could lead to increasing of an income and attracting of new advertisers. The important conception in this work is an advertising, which is hereto itemized in detail and specified.

Description

Import 01/09/2009

Subject(s)

radio, commercial, sale promotion

Citation